As one of the oldest and most iconic brands in the world, Jack Daniel’s is revered for both the quality of it’s whiskey and for it’s authenticity. We chose to highlight that authentic spirit by documenting true bar stories from the establishments that have helped make the brand what it is today. Stories from the greatest dive bars, honkey-tonks, corner pubs and cocktail bars in America.
We traveled the country from coast to coast in search of the authentic, and often unbelievable, bar stories that make our favorite watering holes what they are. "The Few and Far Between: Tales of Revelry, Mischief and Whiskey" is an immersive, organic collage of mixed-media designed to break the convention of the overused grid-like interface. Users can explore cinemagraphs, short films, audio stories, written anecdotes and even tales from remote locations captured using analogue telephones.
2014 FWA Site of the Day (10/17/14)
2014 FWA Mobile Site of the Day (10/13/14)
2014 Awwwards Site of the Day (9/29/14)
W3 Gold for Website Features -- Video or Motion Graphics
W3 Silver for General Website -- Food and Beverage