Continuing Jack Daniel’s longstanding history with music, we created a music program that reached a modern consumer by tapping into a new genre: hip-hop. We created a mobile recording studio that took the tour to the people in search of the best rap talent from around the country. We partnered with well-respected musicians and record labels to create a competition where hip-hop artists battle it out for their shot at fame and fortune.
See the live site at jacknforbeats.com
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